Hopefully you lawyers are better at math than advertising…
Example #1:
*EK License Fee: License fee varies by Nielsen territories.
Example 100k:
Ad Buy (billboards, print ad, radio, digital): 100k
Ad Agency Creative: 10k
Total: 210k
Cases adjudicated: 2 million
Cost of cases adjudicated: 100k
Total costs: 310k
Contingency: 30%
Income: 600k
Profit: $290,000.00
Example #2:
*EK License Fee: License fee varies by Nielsen territories.
Example 100k:
Ad Buy (billboards, print ads, radio, digital): 250k
Ad Agency Creative: 20k
Total: 370k
Cases adjudicated: 5 million
Cost of cases adjudicated: 250k
Total costs: 620k
Contingency: 30%
Income: 1.5 million
Profit: $880,000.00
Example #3:
*EK License Fee: License fee varies by Nielsen territories.
Example 100k:
Ad Buy (TV, billboards, print ads, radio, digital): 500k
Ad Agency Creative: 30k
Total: 630k
Cases adjudicated: 10 million
Cost of cases adjudicated: 500k
Total costs: 1,130,000 million
Contingency: 30%
Income: 3 million
Profit: $1,870,000 million
Furthermore, the value of exclusively establishing your brand virtually overnight (or second brand you also control) is unprecedented. To learn more about building a large bank account review the FAQ, Creative Assets and Major Media.
“Small imaginations yield small results.”
Kelly Knievel
Contract terms and pricing information may be requested at CONTACT US